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Home » MBA Case-Studies » Bosch Limited

Bosch Limited MBA Case Studies

Expert Suggestions on Preparation for Computer Based CAT-09

History
The Bosch Group is one of the world's biggest private industrial corporations. Headquartered in tuttgart,Germany, the Bosch Group has some 280,000 employees worldwide, and generated annual sales revenue of 45.1 billion euros in 2008. There are about 300 subsidiary and regional companies around the world. In India, the Bosch Group has about 18,030 employees, and in business year 2008 achieved total consolidated revenue of over Rs. 6400 crores.
In India, Bosch is a leading supplier of technology and services, and has a strong presence in the country at numerous locations in diverse industry segments - both automotive and non-automotive. Bosch set up its manufacturing operations in 1953, and has grown over the years to 11 manufacturing sites and 4 development centers.
In India, the Bosch Group operates through the following -

* Bosch Ltd.
* Bosch Chassis Systems India Ltd.
* Bosch Rexroth India Ltd.
* Robert Bosch Engineering and Business Solutions Ltd.
* Bosch Automotive Electronics India Private Ltd.
* Bosch Electrical Drives India Private Ltd.
* MHB Filter India Private Ltd.
Bosch Limited is the flagship of the Bosch Group subsidiaries in India. Founded in 1951, the company is India's largest auto component manufacturer and also one of the largest Indo � German company in India. Bosch Limited employs about 10,108 associates, and in business year 2008 generated net sales of Rs 45,416 million. The Bosch Group holds close to 70% stake in Bosch Limited. Bosch Limited has a strong nationwide service network which spans across 1,000 towns and cities with over 4,000 authorized representations to ensure widespread availability of both products and services. The company is headquartered in Bangalore with manufacturing facilities at Bangalore, Naganathapura (near Bangalore), Nashik, Jaipur and Goa.Bosch Limited manufactures and trades in all the three major business sectors of Bosch. Details below -
Automotive Technology
Business divisions: Diesel and Gasoline Fuel Injection Systems, Blaupunkt Car Multimedia Systems, Auto Electricals and Accessories, Starters and Motors, Energy and Body Systems. Industrial Technology Business divisions: Packaging Machines, Special Purpose Machines Consumer Goods and Building Technology Business divisions: Power Tools, Security Systems
Research and Development The Bosch group preserves its competitiveness with innovations and cutting-edge technology solutions. Throughout the world, more than 22,000 associates are involved in research and development for the Bosch Group. The company's technological competence is also manifested in the large number of patent applications it files. Bosch is the second largest patent applicant in Germany, and the third largest at the European Patent Office.
Technical Center India
Spread over an area of 10,000 sq m (approx.), Technical Center India is located in Bangalore. The futuristic Technical Center India is the first-of-its-kind in the country, dedicated to providing world-class technological solutions for the auto industry. It has over 250 qualified and experienced engineers and technicians. The Technical Center India is the first Global Development Centre in the Bosch group, outside Europe. It works in tandem with the automotive industry to develop products to match specific needs. With the infusion of new international automotive technology in the last decade, it has swiftly responded to match the needs of new generation vehicles. Technical Center India offers solutions to vehicle and engine manufacturers in the application of Electronic Diesel Control and Petrol Injection Systems. It has the global responsibility of developing certain products like single cylinder pumps, multi-cylinder pumps and mechanical distributor pumps for the entire Bosch group. As the global development centre, it is also involved in:
* Design and development of new products from concept to manufacturing
* Manufacture and testing of proto samples
* Reliability testing
* Product quality improvements and rationalisation
* Technical co-ordination with other manufacturing locations, in respect of quality and warranty
Facilities in R&D
* Engine Test Cells for emission, performance and endurance
* High Precision Calibration Test Benches
* Injector Testing
* Reliability and Metallurgical Testing
* Computer Aided Design
Developments in the Application Centre
As a step towards meeting customer needs with the change in the emission scenario, a full-fledged application test facility, for electronic diesel control, petrol injection, spark plug and auto electrical products, is housed in the new Application Centre. Set up primarily to cater to the requirements of the Indian auto manufacturers, this new setup is a perfect testbed for manufacturers looking to upgrade their products with great attention to detail. Facilities include �
* Engine Testing dynamometer
* Chassis Dynamometer (vehicle testing)
* High-precision calibration test benches
* Spark plug testing
* Starter motor testing
* Alternator testing
* Vibration testing
* Glow plug testing
* Climatic testing
* Instrumentation lab

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