SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)
Customer
Relationship Management Programme (CRM)
6-Months Distance Learning Certificate Programme
About SCDL
SCDL was born in 1994 as a
"Correspondence Section" of Symbiosis Institute of Management Studies (SIMS) for
Defence Personnel and their dependents. In the year 2001, SCDL was established
as a separate institute offering courses through the medium of distance
education, providing an opportunity to thousands of students to enhance their
careers and lives. SCDL diplomas are widely recognized and accepted by the
industry and in fact, SCDL has become the 'preferred education provider' for
several top companies nationwide such as IBM, Cognizant, Wipro Spectramind,
Sahara Group, Reliance Infostreams, CSC India, etc.
The
Programme
Customer Relationship Management
(CRM) is a strategy used to learn more about customers' needs and behavior in
order to develop stronger relationships with them. After all, good customer
relationships are the heart of business success. CRM is a process that will help
bring together varied information about customers, sales, marketing
effectiveness, responsiveness and market trends.
The idea of CRM is to help
businesses use technology and human resources to gain insight into the behavior
of customers and the value of those customers. If it works as hoped, a business
can: -
-
provide better customer
service
-
make call centers more
efficient
-
cross sell products more
effectively
-
help sales staff close deals
faster
-
simplify marketing and sales
processes discover new customers
-
increase customer revenues
This certificate course aims at
achieving sustainable competitive advantage through Customer Relationship
Management.
Course
Content
-
Concept of CRM
-
Importance and purpose of CRM
-
Customer Satisfaction,
Loyalty & Value
-
Customer Retention &
Relationships
-
CRM Implementation
-
Data Base Management
-
Marketing Management
For Prospectus and Application
Form, write to [email protected]
Contact
Symbiosis Centre for Distance
Learning (SCDL),
1st Floor, New Management Building, Atur Centre,
1068, Gokhle Cross Road, Model Colony,
Pune - 411 016, Maharashtra.
Phone: 91-020-25674061
Fax: 91-020-25651245
E-mail: [email protected]
Website: www.scdl.net
