Home Home
Home | Overview | B-Schools | Jobs | Alerts | Advertise | Contact Us | About Us | Forum | Link to us
Friday, November 8, 2024 Choose Language: English | German | Portugese
MBA Resources
MBA Articles
MBA Books
MBA Case Studies
MBA B Schools
MBA Current Affairs
MBA Downloads
MBA Events
MBA Notifications
MBA FAQs
MBA Jobs
MBA Job Consultants
MBA News
MBA Results
MBA Courses
MBA Sample Papers
MBA Interview
Questions
MBA Training
Institutes
CAT - 2009
Online CAT 09
About Online CAT
How to Prepare for
CAT
CAT 2024 Faqs
GD Tips
Pursuing MBA
MBA aspirants
What is an MBA
Why an MBA
Returning to B-school
Value of MBA
Good MBA Candidate
MBA Overview
Overview
Scope of MBA
MBA Programs
Career in Vogue
B-School Ratings
Top Universities
Top 30 Ranking
Admission Process
B-School Profiles
Management Colleges
in Bangalore
Distance & Online
MBA Preparation
Aptitude Tests
Tips for CAT
GD Made Easy
MBA Entrance Exams
CAT's Eye
About CAT
CAT Class Room
CAT Course Materials
CAT Bulletin 2024
CAT Eligibility
IIM Cat Centers
CAT Institutes
How to Apply
Important Dates
CAT Instructions
CAT FAQs
Sample Papers
CAT GD/PI
CAT Resources
CAT Results
MBA Careers
Business News
Case Studies
Interview Tips
Build Resume
Seminar Topics
Business Schools
B-Schools Profiles
B-Schools Rankings
B-Schools Selection
B-Schools Hot News
B-Schools Events
B-Schools Diary
B-Schools Seminars
Placements 2008
Placements 2007
Placements 2006
Top Business Schools
Top Business Schools
(Part Time) in Asia
Top Business Schools
in India
Top Business Schools
Worldwide
Education Loans
Career Resource
Admission Process
Admission Alerts
MBA Admissions
Application Dates
Full Time
Fellow Programmes
Executive MBA
Distance Courses
GMAT Preparation
What's GMAT
Eligibility Fees
Importance
GMAT CAT
GMAT & MBA
GMAT FAQs
MAT Preparation
What's MAT
Exam Notification
Online MAT 09
MAT Institutes
MAT Test Centres
AIMA Study Centres
Bank of Baroda
Branches
JMET Preparation
JMET 2009 Important
Dates
JMET 2009 Eligibility
JMET Application
Process
JMET 2009
Participating Institutes
JMET Test Pattern
JMET Paper Structure
MBA Jobs
Senior Management
Positions
Marketing/ Sales/
Advertising
General Management
Analysis Zone
Analysis of MBA
Entrance Exams
Exam Notification
Mock Exams
Mock Exam [2024]
Verbal Preparation
Math (Quantitative)
Analytical
General Awareness
Free Downloads
CAT Papers
XAT
FMS
MAT
IIFT
CET
SNAP
JMET
GMAT Verbal
GMAT Math
Miscellaneous
Distance Courses
Success Stories
Advertise With Us
MBA FAQs
MBA Forum



Home » Coca Cola

Case Studies : Coca Cola

Expert Suggestions on Preparation for Computer Based CAT-09


  Print
Coca-Cola India: Social Responsibility Initiatives
Research Project Background

This case study is one of ten that were chosen as part of the Enhancing Business-Community Relations project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document information on business-community practices as perceived by all stakeholders, build partnerships with them and promote corporate social responsibility practices. It is also intended to enhance international understanding of business-community relations through information sharing and networking with other countries especially those participating in the project - Brazil, Ghana, India, Nigeria, Philippines, South Africa and Lebanon. The findings and recommendations reflected in the case study are those of the author and do not necessarily reflect those of UNV, TERI or the New Academy of Business. It is important to note that these cases were written as examples of business-community initiatives. They do not constitute a comprehensive assessment of the company's social responsibility

1. Introduction

The following case study provides one of the most interesting accounts contributing to the India part of the Enhancing Business-Community Relations project of the difficulties businesses can face in being accepted as a true corporate citizen. Although Coca-Cola India has a department that deals specifically with social and environmental community initiatives, this has not proved enough in the attempt to escape controversy, particularly regarding before-profit practice. In light of reported recent events in Kerala, this case study will not only discuss philanthropic activities in education, healthcare and water conservation, but also the alleged contamination of local water supplies by the company and issues that arise from the allegations.

2. Company Profile

The Coca-Cola logo is one of the world s most recognised trademarks, an indicator of the extent of Coca-Cola s penetration into communities across the world. Since launching in the Indian market in Agra in 1993, Coca-Cola has invested over US $840 million to build new infrastructure and strengthen that already existing. In so doing Coca-Cola India has helped generate US $163 million in foreign exchange, and has innovated in the beverage industry in areas of production, distribution and marketing.3 Principal commodities exported out of the India plants are glass bottles, trucks, black pepper, sesame, green coffee and black tea. Coca-Cola has also become one of the largest buyers of Indian coffee

3. Project History and Development4

Coca-Cola India has always emphasised the importance of before-profit responsible practice. The company has a global tradition of serving local communities by providing financial assistance as well as goods and services, including technical advice during production stages. Assistance is provided to local suppliers enabling them to meet the company's rigorous quality standards. Modern technology and skills have also been made available to bottlers and suppliers. In this way, the company contributes not only to the development of the soft drink industry, but also to the development of related industries and the economy as a whole. However, five years ago a Corporate Citizenship Programme was launched, which has consisted of a series of CSR projects in communities close to company plants. In addition to the sponsoring of sports events and cultural festivals, Coca-Cola India has sponsored projects in education, health, and water conservation. These are detailed below.

4. Education

4.1 Direct Investment

Jagriti Learning Centres provide primary education to the underprivileged, and benefit over 1800 children. Based near Coca-Cola plants in Pune, they are managed by some of India's best known NGOs, such as CRY (Child Relief & You), Pratham, Prayas and Literacy India. Coca-Cola India supports them by: Providing capital to buy computers and train teachers Promoting a community awareness campaign with Literacy India in Gurgaon

4.2 Future Education Programmes

In line with goals set by the United Nations, Coca-Cola India hopes to partner ANAWA (the Indian Army, Navy & Air Force Wives Association) and UNESCO in launching remedial educational schools. This will be Coca-Cola India's signature programme in the CSR field. The project aims to raise awareness levels, provide health education thereby preventing communicable diseases such as AIDS and Hepatitis-B. It will involve a one-off investment to build the schools, which aim to attend to the needs of the urban poor.

5. Health

5.1 Sponsorship

Following the success of a partnership between Coca-Cola India, the Indian Red Cross and Delhi state government in conducting Health Education Camps, the project was repeated in summer 2003 in partnership with the St. John s Ambulance Brigade. The objective was to raise awareness amongst the urban poor in slum areas on key issues such as HIV/AIDS, communicable diseases, immunization, hygiene and sanitation, reproductive and child health. Coca-Cola India has also adopted Primary Health Centres in areas close to company units, and conducted basic training to the local communities. One future scheme involves partnering two resident welfare associations Coca-Cola India to fund an efficient garbage disposal project in Delhi.

6. Water

Harvesting rainwater is a huge initiative being promoted by the Indian government to combat water scarcity and reduced ground water tables across the country. Therefore Coca-Cola manages rainwater-harvesting projects at Delhi schools in partnership with the Central Ministry of Water Resources. A community water project at Jaipur, Rajasthan near the Coca-Cola plant in Kala Dera has been adopted. Rajasthan is India's desert state with depleting ground water and minimal rainfall. To enable availability of potable drinking water Coca-Cola has installed five hand pumps in Kala Dera village and two hand pumps in Malikpur village near Jamshedpur, Jharkand in East India. At Sridungri Village near to another Coca-Cola plant, the company supplies water throughout the summer season. As it is, all the Coca-Cola plants are meeting statutory rainwater harvesting requirements

Related Case Studies
  Back        Print
Discussion Center

Discuss

Query

Feedback/ Suggestion

Yahoo Groups

Sirfdosti Groups

Contact Us

A D V E R T I S E M E N T

 

 


Members Login Here!
EmailId:   
Password:


  Forgot Password?
  New User? Register!

Start Your Own Website

India's Best Web Hosting Company
Interview Q & A eBook

Get 9,000+ Interview Questions & Answers in an eBook. Interview Question & Answer Guide
  • 9,000+ Interview Questions
  • All Questions Answered
  • 5 FREE Bonuses
  • Free Upgrades

Useful Resources

Indian Institute of Management - Ahmedabad
IIM - AHMEDABAD

Indian Institute of Management -  Bangalore
IIM - BANGALORE

Indian Institute of Management - Calcutta
IIM - CALCUTTA

Indian Institute of Management - Indore
IIM - INDORE

Indian Institute of Management - Kozhikode
IIM - KOZHIKODE

Indian Institute of Management - Lucknow
IIM - LUCKNOW

Master of Business Administration MBA course Exam Institution Admission Details Related Pages


CAT | IIM | JET JMET | MBA | MBA Entrance | MBA Distance | MBA Entrance Exam | MBA Programs | Top MBA Universities in India | B-Schools Profiles | Management Colleges in Bangalore | Aptitude Tests | CAT Tips | CAT Bulletin 2008 | Common Admission Test | CAT Papers | XAT Papers | FMS Papers | MAT Papers | IIFT Papers | CET Papers | SNAP Papers | JMET Papers | GMAT Verbal Papers | GMAT Math Papers |

Copyright � 2024. onestopmba.com. All rights reserved Privacy Policy | About Us | Terms and Conditions
Our Portals : Academic Tutorials | Best eBooksworld | Beyond Stats | City Details | Interview Questions | Discussions World | Excellent Mobiles | Free Bangalore | Give Me The Code | Gog Logo | Indian Free Ads | Jobs Assist | New Interview Questions | One Stop FAQs | One Stop GATE | One Stop GATE | One Stop GRE | One Stop IAS | One Stop MBA | One Stop SAP | One Stop Testing | Webhosting in India | Dedicated Server in India | Free Website Templates | Sirf Dosti | Source Codes World | Tasty Food | Tech Archive | Testing Interview Questions | Tests World | The Galz | Lalu Yadav Jokes | Vyom | Vyom eBooks | Vyom International | Vyom Links | Vyoms | Vyom World | Shayari
home page