JBIMS-Mumbai
Celebrates 'Nestle Day' on its Campus
JBIMS celebrated Nestle Day
on its campus on 24th December 2007. It saw tremendous participation from the
students at JBIMS and was a grand event. A brain-child of the JBIMS Placement
Committee and Nestle, this event took the relationship of JBIMS with
Nestle to a new high.
Students got an opportunity to showcase their talent and Nestle got a glimpse of
its future managers and leaders.
Nestle Day gave the students a
chance to step into the shoes of Nestle brand managers by putting to test their
theoretical knowledge. The challenge was to design a communication campaign for
Nestl�'s mega brand Kit Kat. Titled 'Kit Kat Kampus', this event
urged participants to let loose their creativity and prepare a campaign to make
Kit Kat an iconic brand for the Indian youth. It all started with a brief issued
by Nestle which set the objective of the whole exercise. Teams were required to
submit their entries and ideas to the Nestle team. Five out of the many entries
were chosen to present their campaign in front of dignitaries from Nestle, JWT
and Zenith.
Before the event started, one of
the senior brand managers of Nestle presented the audience with expert
perspectives which ranged from the objective of the competition to how it is
actually done in the industry and 360 degree campaigns. She enumerated the
process involved in creating a successful campaign and ended by congratulating
all the participants and appreciating their commitment, level of work and
creativity.
The finalists then presented
their ideas one by one to a great response from the audience and panel alike.
After a highly competed final, this part of Nestle Day came to an end.
The next session involved a guest
lecture from Mr. S. N. Narayanan, MD, Nestle Singapore. As he
himself put it, it focused on the 'non glamourous' but extremely important
aspect of distribution systems in marketing and was titled 'Managing the
Cutting Edge: The Last Mile to the Consumer'.
Starting with Porters Model, Mr.
S. N. Narayanan introduced the enthralled audience to the Red ocean and Blue
ocean approach. Being a practicing sales manager himself for many years, he
provided the audience with the 'cutting edge' about sales and distribution and
gave them totally new perspectives. He talked about the evolution of
distribution systems and how to efficiently structure a distribution system.
Talking of challenges in sales,
he stressed that it is the domain which helps any person develop immense
leadership qualities among its other benefits. Explaining with the aid of
practical examples of HLL and Nestle itself, he made it much easier for the
audience to
understand the presentation. Especially the 'Hub and Spoke' Model adopted by
Nestle for its Chilled Dairy Business illustrated the importance of innovation
wherever applicable.
Finally, he touched upon the
challenge that modern retail presents to distribution and ended the insightful
presentation with the essence of managing the cutting edge. This was followed by
questions and answers, and the session concluded with a standing ovation by the
audience.
The final session of Nestle Day
was the presentation ceremony. The top two teams received Nestle gift hampers
and cash prizes worth Rs. 30,000. However, the icing on the cake came when
Nestle announced PPI (Pre Placement Interviews) to two senior batch
students. The team from Nestle ended by thanking the audience for the great
response and praised the efforts of the participants once more. The eventful
Nestle Day finally ended with a vote of thanks from the JBIMS student fraternity
and an initiative to make Nestle Day a regular event in the JBIMS calendar.
