IIM Kozhikode to
Organize Annual Management & Cultural Festival - Backwaters 2008
On January 11-13, 2008
B-school fests will reach a new
exhilarating level this year with 'Backwaters 2008', the Annual
Management & Cultural Festival organized by Indian Institute of Management,
Kozhikode, launching a unique media contest in collaboration with SET (Sony
Entertainment Television). The competition will churn out new ideas for
innovative shows for Sony Entertainment Network's youth channel, SAB.
Participants will work with a detailed brief about the channel and the results
of Sony's market studies, to come up with ideas that the company will look to
implement for its forth-coming shows.
B-school students will also have
to fight it out with corporate houses across the country this year, thus,
intensifying the battle for the spoils. "The greater corporate participation
levels this time will definitely widen the learning arena as we move forward
with a much bigger platform for students, academics and the industry to interact
and build familiarity amongst each other," said Harish Shashidhar, a member of
the Backwaters organizing committee. "This also gels well with the theme for the
event this year - 'Evolution' - that basically represents the evolving
nature of the competitive spirit of Backwaters."
The flag-ship event of Backwaters
2008, scheduled from 11th to 13th of January 2008, will be Reliance White
Knight - an event that is conceptually unique across all B-school fests. Now
into its second year, it brings together the best minds of the country to solve
the nation's pressing problems. If the theme for last year brought forth
innovative ideas to make the Indian growth story inclusive, the Urban
Development theme for White Knight 2008 will bring the problems associated with
our burgeoning urban settlements into sharp focus. Students from leading
B-schools will be asked to work on a business plan that will help alleviate some
of the problems facing urban development. Apart from the glory of being crowned
the champions, the winning team shall take home a whopping 1.5 lakhs with an
equal amount held in trust by IIM-K and released to an NGO as and when the idea
gets into implementation mode.
Backwaters, this year, will also
feature a new business simulation game, spread across all verticals and
organized in collaboration with a foreign university. While the simulation shall
give an opportunity for participants to apply their classroom concepts to the
real world, a huge online treasure-hunt has been organized to keep them guessing
throughout December. Various informal in-campus games and cultural events will
also mark the three day extravaganza which shall culminate with the annual IIMK
alumni reunion called 'Nostalgia'.
International participation this
year is also expected to go up, with more than 25 international B-schools taking
part, including universities that IIM-K has tie-ups with, for student exchange
programs.
Backwaters 2008 is being
sponsored by Reliance Industries, Freudenberg, Deloitte,
Bristlecone, CapGemini, TCS, Vodafone, Lenovo,
ONGC, RPG, SET and Paymate. The Week will be
the official print media partner for the event.
Contact
Details
For more information about the
event, please visit the website at: -
URL:
www.iimkbackwaters.com
Or write to: -
Harish: [email protected]
Jotinder Singh: [email protected]
