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Home » MBA Articles » MBA - Entrepreneurship Articles » A Case Study on Some Inspiring Women in Gandhinagar City

A Case Study on Some Inspiring Women in Gandhinagar City

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a capital of Gujarat is having a large number of inspiring women who
not only manages home but also manages life and social services. Lets
today talk about those women who have
created their own identity in the society.

1. Suchita Dave

Dave  is a person fifty three  year old lady who manages three 
families. She is born on November 1,1957. She has taken the
degree of B.A. (English). She has completed her
schooling from St. Mary's School, Junagadh. During her school  days, she
used to be the first position in running completion, high jump, long
jump , 800 meters and 400 meters
relay etc. She being a daughter manages family of her
mother, her own family and family of deaf and dumb sister. She in the
year of 1988, done the course of beauty parlor.  In the year of 1998,
she has taken the dealership of
Tupperware- a leading brand in terms of household
products. In the year  of 1999, she has taken the distributorship of
AVON India (P) limited. As being the beautician, she can easily relate
cosmetics business with her parlor.

When started business in 1988, the parlor used
to be the leading and good earning business, she continued it. She used
to do also sticking of falls and interlocking to dupattas and saris. She
used to handle the Tupperware
business, as well as the business of AVON. The
businesses  has make herself the outspoken person, created her identity
and make her bold. In the year 2008, she has joined the "amway". The
businesses made her grow and started
making her use of technology.

Today, as being
the business women, she has long term vision, good vocabulary,
convincing power, helpful nature  had made her successful.

terms of her social helpful nature, she
recommended many people to join AVON and Tupperware and
they earned good amount of money. She has recommended the neighbor with
the low income to have sewing machine. She accepted the recommendation
and started the stitching and
interlocking the dupattas and saris. She has taken the
vehicle and  the furniture for the home. She also provides the education
to a girl whose parents are not afford to make her study. She has also
inspired many people to go
for higher education or joined the leading businesses.
She is right now working as unit leader in AVON cosmetics and as a
representative in Tupperware.

She as being a person who is quite
experience suggest that a person out
of the income or the profits save minimum 25-30% amount.
She also agrees with the fact that the youth of today spends a lot of
money rather than saving. If they carries the big dreams for them and
their kids, they need to plan out.
The safest place to invest one's money is post  office
savings, PPF, and bank's short term deposits where you can never go into
the losses. She even challenges that if one has the income of five to
six lakhs per annum one can
buy home within the time span of five years because each
month the saving of Rs.25,000-30,000 will we done.  

2. Shilpa Desai

Desai is a person who belongs to Surat before marriage. Born in
the year of 1967, she has taken all the education in the
streams of arts. She has completed B.A with English. She had lost her
father in the very young age so being the eldest she used to manage the

She married to
Vipul Desai, who used to be the wholesaler of TEA. She
as being the lady who do not prefer to sleep in the afternoon, she has 
started selling dress materials. Once in the newspaper, she has seen the
advertisement of a lady
who was having pleasant personality and given an
advertisement for business.

Shilpa, as being the risk taker and
having good vocabulary has gone to meet the lady and she has given them
the idea of started selling the
cosmetics. Shilpa Desai is having good contacts and
convincing power has made more than 40 leaders, advance unit leaders and
more than 100 representatives. She is the person who has  spread
cosmetic business in many of the
cities and towns of Gujarat.

Since 1997, she
used to do the business. She has been awarded as the highest selling
leader several times by the AVON. By giving an outstanding performance
in the year 2011, she has been offered
a free trip of Singapore in the month of February 2011.

being the childless do lot of puja and prayers earlier. She likes the
kids so much and she love to spend a lot of time with them. She use to
have lot of faith in
Dada Bhagwan and she used to go frequently at Tri
Mandir- A temple near by Adalaj. She is having a lot of spiritual
reading of Dada Bhagwan books.

She used to be a good project
guide and help a lot to MBA students in
writing their articles. She even at the age of 40
manages home as well as  manages more than fourty leaders and many
representatives. She has captured more than 20% of the market of the
Gujarat by making the representatives in
each cities and turn them into leaders.

her nature, people use to appreciate her for constant support and true
fighting spirit. The one of the downline marks that a person full of
dedication, outspoken, constant
source of support in professional as well as in personal
life. She is having a good quality and very powerful convincing power
which can put a long lasting impression on others. 

She also
provides a lot of support to
her husband and her sister who do the business of
Tupperware, a world class  plastic products. She carries a sentence that
" do your work, do not think about the reward to get from God or 
anyone and never expect anything
from others. Do your best and give your best output."
She always guides the young generation that give your first five years
of married life to the family, be a good human being, win the confidence
of others and be happy. Always
think from others point of view. She used to give the
books  as a gift to everyone who  have the interest in reading. The
books like "pati patni no divya vyahar, adjust everywhere, avoid clashes
, karmanu vighyan, krodh
etc are the books which makes the person normal and
tension free.

She has a simple living high thinking. She says
that all  small one who comes are my kids only. She lives with the
fighting spirit which is salutable by

3. Shobhana P. Simpi

Malishwala"  is not an unknown name for the people who go for the body
massaging of the infants and small kids as well as the  ladies after
pregnancy  as
well as old age ladies. Born on September 17,1961, in
Pune with a good hands for massaging and relaxing is just 10th
standards pass. She knows the good tips for child care
as well as pain relieving. Not only in body massage, is she also holding
a good hand in cooking. She is having the knowledge of Indian food and
spices. She is carrying a pleasant personality and having a simple  and
helpful nature.

She is in this profession since 25 years, asking
the reason to provide the service  of massage she replied that there
are two reasons which led her to join this profession. The first is the
limited income of her
husband and second reason is to pass the time. The
husband being in the tailor profession always used to be. The kid when
small busy with study and now with the job at Sabar Institute  of
Management and technology.

is doing the business of messaging in order to meet the
regular expenses as well as for the future of his kid. She always tells
the mother of the new born to take proper rest, good amount of food and
no stress in order to keep baby
and herself fit. She also tells that a lady's life is
full of challenges. So she needs to have courage and energy to accept
and overcome with the challenges. Regarding the fooding habits, she
tells to eat lot of bitter things so
that the child do not get seasonal effects and becomes
healthy. She  charges Rs.60-80 per day basis and do the message for half
and hour. As being Maharstian, she is expert in the message.

She tells that as being the mother, you need to

* Carry and give the food to the kids as many times he/she asks.
* Do not carry child as burden if it is a girl.

* Do not pressurize leady or give her bad words if she carry the girl child.
* Regarding foods, she prefers that a mother should make shira of flour of ragi and give to kid which is good.
In order to make the bone
stronger one should give the mix of chana (daliya )
powder with the mix of jiggery and ghee. By mixing all three and make a
laddu, it should be given to the baby after six months.
* Use castor oil if the nose is jam.

* Rather than processed cerelac, mix all Dal's and roast them, blend it and give to kids.
Regarding the people who shout in the matter of income, she says that
if you cut down your expenses by going through saving schemes of
shopping malls you can live full month enjoyably.
She has purchased a home and car with the business serving as well as
done  the marriage of a son with good planning and good celebration but
also offered him a good
package for outing. The person can live life happily and
healthy way even in a small amount of money if he knows how to plan and
use it.

4. Sonal Mehta

Sonal Mehta, a lady who
has lost her eyes in very young
age, enjoys the life with full of dedication. She is a
professor  in polytechnic college, Ahmedabad. Sonal Mehta is a lady who
have taken the life as a challenge.

When she was studying in
standard eight, one day while
studying she lost the eyesight of her eye. She had taken
to world's best eye specialists in India as well as USA,UK, Cuba etc.
Same way, no loopholes has been found in worshipping God and  begging
the mannats for her. After
checking that there is no hope for her eyesight to
coming back, she has started learning the brail language- a language
used for blind people to get education. After completing the SSC exams
with good rank, she had taken 12th
Arts and joined BA after completing 12th.
After completion of BA she joined  M.A. and after that joined M.Phil.
she also completed Ph.D with distinction and gold medal.

She is
also having  the
hobby of listening music as well as to look beautiful.
She used to go to eat out,  go to listen movies, go for the picnic and 
do all the work which a normal human being used to do on a regular

She even
being blind not only earns good amount of money but also
got several awards for her paper publication and her contribution  for
the blind people. She got married before two years. Even being blind,
she used to cook  a
variety of food. In her opinion being physically or
mentally challenged is not a crime or sin. She  frequently used to go to
blind school as well as to the colleges to guide the students. She
always been the source for many of
the girls whether they are disabled physically or not.

is a very much fond of music carries highest number of collection of
Sufi, Gazals, old songs,  classical and vocational music. She is the
care taker for the
family as well as spreader and receiver of love being
the youngest in the family. The biggest thing which is there is she not
only manages home, go to the college and manages the social
transactions. Not only this, she also invests
her money in such a way that neither she need to go for
paying the taxes nor she bares the losses. She invests the money into
post office saving schemes, bank fixed deposits, balanced mutual funds.
In order to be the teacher of
kids one should have

* good  presence of mind
* cool mind
* able to control the temper
* the attitude of let go
* carringness
* ability to give them lot of love
* ability to be the kid with them

She is the person  who also do the education
program for normal kids. She always tells the young generation not to
take stress nor get overburden. Do not expect so much from the kids that
they are overburden. Do not
make your kid full of fear  or over expected so that he
becomes hopeless.

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