MICANVAS 2007 Goes
Global, Aims to Explore Vibrancy & Spirit of India
Theme: "The Third Awakening -
Brand India Resonates
On October 25-28, 2007
Ahmedabad-based Mudra
Institute of Communications, Ahmedabad (MICA) will host its Annual Brand
Management Festival, MICANVAS 2007, from the 25th to the 28th October
2007. This year, the event adds yet another feather in its cap by hosting, for
the first time, an exclusive International Day.
MICANVAS is considered to be one
of the premier management institute events in the country, attracting
participation from some of the best B-schools, like the IIMs, ISB, XLRI, MDI and
FMS amongst others. In addition to post-graduate institutes, MICANVAS also
invites some of the brightest minds from the best graduate courses in the
country. MICA is also one of the few institutes that invite corporate
participants, which not only allows young minds to learn from them, but also for
the corporates to see and compete with fresh talent. Prominent industry
professionals such as Santosh Desai of Future Brands, Harsha
Bhogle of ESPN-Star, Prahalad Kakkar of Genesis,
Vinita Bali of Britannia Foods, and Bhaskar Bhat of Titan
have graced the event in the past.
This year, MICANVAS brings to its
audience "The Third Awakening - Brand India Resonates". The theme has
evolved much like our country itself. Following the first two waves of its
evolution as a young nation - those of Independence and liberalization - India's
achievements over the past decade have left the world looking at it as a
business hub, tourism destination, and increasingly, as a brand. This years'
MICANVAS aims to explore how young minds can leverage this brand and build on it
to help the nation become an intellectual powerhouse.
MICANVAS goes global as for the
first time ever an International Day will be organized. Students from the
UK, USA, France, Singapore and Australia will be attending the event, providing
them a unique platform to interact with their Indian counterparts. This is a
pioneering effort by MICANVAS to encourage participation from outside the
country. The International Day will be held on the 25th of October 2007.
With its emphasis on creativity,
out-of-the-box thinking and management acumen, participants at MICANVAS are
exposed to a wide variety of talent, challenges and learning. For four days, the
campus resonates with the culture of brands, salsa, the spirit of competition,
and this year, with the vibrancy and spirit of India!
